Related Services


Tabulation experts use sophisticated software and systems to produce powerful cross-tabs and summaries, including algebraic models for scoring and analysis. Significance testing can be applied to columns and rows of tabulated results, and complex weighting schemes can be applied to the data.

Cross-tabs may include:
  • Descriptive statistics (Mean, median, standard error, standard deviation, mode)
  • Minimum and maximum values
  • Data weighting
  • Nets
  • Rankings
  • Statistical Testing (T-Test, Z-Test, Chi-square, ANOVA/MANOVA)
  • Top-line reports
  • Confidence Intervals
Results and tabulations can be provided in the following formats:
  • Detailed tabular format in Word, Excel, pdf, or paper
  • Charts or graphs in either Word, Powerpoint, or pdf
Cleaned Datafiles
  • Excel
  • SPSS
  • SAS
  • Access

Mail Services

Our mail survey experts have managed and processed thousands of mail surveys, from simple postcard invitations to online surveys from multicell, in-home product tests to major customer-satisfaction-monitoring studies and from large market structure studies to global tracking studies. Capabilities include:

  • Postcard or letter invitations to an online survey
  • Warranty card receipt and processing, online and offline
  • Multipage paper questionnaires
  • In-home usage tests
  • Project Management

Mail services include:

  • Tracking-identification coding
  • Variable inserts
  • Printing
  • Test-product labeling
  • Test-product packaging
  • Test-product mailing or shipment
  • Insert, meter, and mail
  • Business-reply mail accounts
  • Incentive fulfillment
  • Response tracking


Our sister company, Symmetric, provides sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Symmetric applies advanced technology and sophisticated systems to create and manage some of the best online panels in the world. From its origins in 1996, Symmetric's suite of online panels has expanded to include American Consumer OpinionĀ® and five B2B panels. All are carefully balanced, continually refreshed, and systematically cleaned via high-tech and low-tech methods. Nonresponders, speedsters, and cheaters are continually purged.

In addition to its worldwide panels, Symmetric can supplement its samples by drawing participants from hundreds of other sampling sources, using the IcionĀ® sampling platform. All samples are vetted by Symmetric's Sleuth fraud-detection systems. Stratified sampling controls and random selection of participants within each cell help ensure that each sample is as representative as possible.

Visit The Symmetric Website

Questionnaire Design

With over 30 years of experience in market research survey design, we can help you by providing:

  • A simple review of your survey or answers to questions you have
  • In-depth conversations and questionnaire consultation

Data Entry

For paper surveys or documents, all survey responses are entered twice to create two mirrored data files (i.e., 100% verification). These two data files are matched, and any differences are resolved by checking the source documents. The guaranteed accuracy rate is 99.95%.


We offer back translations for open-ended responses, transforming native language feedback into English. This service is available either in conjunction with coding services or as a standalone offering.