Yes, sometimes the question that precedes the open-ended question is needed to help clarify the verbatim responses. Many times this preceding question helps us determine if the verbatim response is positive or negative or if it is used to understand the product or service asked about. We also need any concepts that respondents see.
We have coders in-house who code multiple major languages, and we have partners for many other languages. In-house coding capabilities are Arabic, Chinese, Dutch, English, French, German, Hindi, Italian, Japanese, Portuguese, Russian, Spanish, and Turkish.
For most languages, it’s not necessary to have them translated for coding. We can code in the original language, which saves time and money. Content analysis within text analytics can run on German, Spanish, French, and Italian without translating into English. We suggest for sentiment analysis the text be translated into English.
Text analytics refers to the extraction of meaning or information from text, such as responses from open-ended questions in a survey or customer comments on a website. Natural-language processing is used to identify groupings of concepts, themes, and sentiments. With text analytics, responses are coded into broad groupings that will give you a quick idea of the insights being revealed, unlike full verbatim coding, which is much more detailed because each response is read and assigned a code.
Verbatim coding: Each response is read to determine its full meaning and is categorized with similar responses. The result is a rich and detailed understanding of the verbatim comment. Because each response is read, it does take a certain amount of time (based on volume) to read and categorize the responses.
Text analytics: Gives a high-level view of themes, ideas, and sentiment that rise to the top, and uses natural-language processing. Extracted themes and concepts deliver quick insights. It is possible to take the text analytic results and break them down into further detail, as needed, with coding.
Turnaround time depends on the number of verbatim responses and, in some cases, language and content. Verbatim coding is a detailed approach yielding specific results, which does take time. Text analytics is a quick view of the data with more general results.
Nuance is located in Arlington, Texas, USA, in the heart of the DFW Metroplex. Arlington is home to the Texas Rangers and the Dallas Cowboys! To the west, we have Fort Worth’s Billy Bob's, and to the east we have Dalla's famous downtown area and sporting events. We are just a few minutes away from DFW Airport.