About Us

More than 30 years ago, Decision Analyst created an internal Coding Department. The whole focus of the Coding Department was to provide extremely high-quality coding services to support Decision Analyst's advanced, sophisticated marketing research projects worldwide. Over time, the Coding Department evolved into Nuance, a stand-alone company, to better serve the coding needs of other research companies and corporate clients.

At Nuance we understand the supreme importance of protecting clients’ confidential information and data. Confidential information and data are located at the company's Arlington, Texas, headquarters and at a secure cohosting facility in Virginia. Both facilities are fully protected by multiple layers of safeguards. All data transmitted between the two sites are encrypted using advanced encryption standards. Load-balanced pairs of servers perform all critical functions, and these servers are equipped with redundant components.

Decision Analyst is one of the top 50 marketing research and analytical consulting firms in the world. Its headquarters are in Dallas/Fort Worth, Texas, USA. The company specializes in strategy research, product testing, advertising research, shopper insights, and new product research. The firm's core focus is on large, sophisticated, custom projects involving high-level qualitative research, advanced analytics, simulation, and modeling.

Decision Analyst is ISO 27001:2022 Certified

Scope Statement for our Certification:

The Information Security Management System is designed to protect Decision Analyst's physical and digital information assets. This includes the management of Decision Analyst-owned subsidiaries Symmetric and Nuance, surveys, websites, internal infrastructure (data, facilities, computers, servers), external web applications, and the processes necessary to deliver market research services to its clients.

Leadership Team

Team I love '80s music, cooking, party planning, shopping for my grandson, and playing with my two Australian Shepherds.

Lisa Hazen

Lisa has dedicated more than 30 years to market research at Decision Analyst, the parent company of Nuance based in Arlington, Texas, USA. In those years her experience in Operations led to management positions, where she ultimately became Chief Operations Officer before being appointed President of Nuance. Lisa's management experience is heavy in the areas of tabulation, survey programming, and coding.

Lisa has worked as a consultant to Client Service on study design and implementation of processes through the various operational departments. Through consulting on software-development initiatives, Lisa’s experience and knowledge has helped shape Decision Analyst by maximizing performance, minimizing costs, and improving quality control.

Lisa oversees the management and direction of Nuance. She works to improve productivity and quality through software guidance and involvement in the day-to-day operations of Nuance. It is Lisa’s vision to provide clients with coding solutions to meet their needs within the confines of their budget while providing the highest-quality coding.

Team Je pense en Français parfois but predominantly in the English language und sehr oft in der deutschen Sprache.

Claire M. Jones
Vice President

As Vice President of Nuance, Claire is responsible for managing and overseeing coding operations and staff. She has more than 10 years' experience in marketing research​ in her roles as a multilingual coding specialist and editor, ​and ​then ​as coding ​manager for ​Decision Analyst, ​Nuance's parent​ ​company​ that provides full-service research. In addition, Claire brings solid experience from other business fields both in Europe and the U.S. She holds a bachelor's degree in Business Management and is fluent in English, French​,​ and German.


Nuance subscribes to and fully supports the quality standards set forth by these organizations:

Frequently Asked Questions

Answers to important questions about our services

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Industry Experience

Nuance serves an array of industries and categories, and our coders are knowledgeable about the latest trends, newest technologies, and the most current marketing and business developments. Our industry experience includes the following:

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Quality Assurance

The coding of responses to open-ended questions demands high intelligence to understand the nuances of meaning. It also requires patience and great attention to detail. Nuance was an early adopter of computer-facilitated coding in efforts to deliver results quicker and improve job satisfaction. Nuance prides itself in doing the interpretative, analytical, and organizational thinking that underlies reliable coding.

We rely on internal quality-assurance processes and verification by independent quality-assurance auditors to ensure that codes and the coding process capture the meaning and nuances of open-ended answers.


We are a rapidly expanding international coding and text-analytics firm committed to helping our clients discover the meaning behind the words. To learn more about what we do, please visit our Services page. We are always looking for talented people with relevant business experience. If you are seeking an opportunity to work with a dedicated team of professionals in a casual-dress, smoke-free, supportive environment, please contact us. We offer competitive benefits including medical, dental, and 401(k). We are conveniently located near Interstate 30 and Highway 360 in Arlington, Texas, USA, in the middle of the Dallas/Fort Worth metropolitan area.

Current Job Openings

Bilingual Coding Analyst

Applicants only — no third-party agencies. Nuance is an equal-opportunity employer.

Please send your résumé to:
Human Resources
520 Avenue H East, Suite 199
Arlington, TX 76011


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