Announcements

Arlington, TX — Nuance, a subsidiary of Decision Analyst and a leader in language-based analytics, proudly announces the launch of Colibri, an advanced, next-generation verbatim coding and language analytics SaaS (Software as a Service) platform designed to transform how researchers and analysts explore, process, visualize, plot, and interpret open-ended survey data, customer comments, or other language data.

Named after the energetic and intelligent hummingbird, Colibri brings speed and precision to the process of coding open-end survey data and textual data of any type in over 30 different languages. Built by researchers for researchers, "Colibri combines decades of expertise in verbatim analysis with cutting-edge software development and advanced analytics," said Lisa Hazen, President of Nuance. "It's intuitive, collaborative, and scalable, offering researchers a smarter, more productive way to work with open-ended data."

Developed with Nuance's in-depth knowledge of open-end verbatim coding and language analytics and backed by the analytic prowess of Decision Analyst, Colibri delivers:

• AI-enhanced coding tools for faster, more consistent classification of open-ended data.
• Innovative project dashboard to easily manage multiple studies — pin key projects and see real-time updates at a glance.
• Multilingual capabilities to support global research projects, including built-in translation capabilities for over 30 different languages.
• Collaboration tools with real-time updates, in-platform chat, and visibility into multiple coders' work progress, so teams can work together seamlessly.
• Effortless reporting with an intuitive crosstab builder and a built-in "AI chat with your data" feature, enabling teams to explore, filter, and share insights in real time.

"Colibri, the name for a hummingbird in many different languages, captures the essence of this powerful new SaaS software. The hummingbird works so fast that its beating wings actually create a humming sound. Colibri (our new AI-powered coding and analytics platform) works fast to analyze textual data across many different languages. Lisa Hazen and Claire Jones are the creative geniuses behind the design of Colibri, and Cody Parker, Johnny Seay, and Justin Thomas are the software engineering savants bringing the creative ideas to life. Colibri is the future of verbatim coding and textual analytics," said Jerry W. Thomas, CEO of Decision Analyst.

Nuance has long been recognized for its expertise in language, cultural understanding, and verbatim analyses. With Colibri, that expertise is now extrapolated through a powerful, user-friendly SaaS platform designed to meet the needs of insight professionals and textual data analysts.

To learn more about Colibri or request a demo, visit www.nuancecoding.com/colibri.

Arlington, TX. - Nuance, a leader in verbatim coding and text analytics services, and a division of Decision Analyst, is proud to announce the promotion of Claire Jones to Executive Vice President of Nuance in recognition of her outstanding contributions and leadership.

Claire has over 17 years of experience in marketing research, including her work as a multilingual coding specialist and text analytics expert. She has played a key role in expanding Nuance's technical strengths and software systems. Her background includes valuable experience in other business sectors across both Europe and the United States. Claire holds a Bachelor's degree in Business Management and is fluent in English, French, and German.

"Being a part of Nuance is a truly fulfilling experience. I've had the opportunity to help clients find deeper, richer insights, and love supporting and connecting more closely to help them develop meaningful growth. What makes this work especially rewarding is doing it alongside such a talented, supportive team. I'm excited to keep contributing and growing with them every step of the way," said Claire Jones.

Jones plays a critical role in supporting Nuance's growth and innovation initiatives, while also serving client partners with exceptional care and excellence. Her deep understanding of global cultures, combined with her outstanding operational oversight of projects and talent, reflects the highest level of professionalism and expertise.

"This promotion reflects the years of service, dedication, and strategic mindset of Claire Jones," said Lisa Hazen, President of Nuance. "Claire brings exceptional value to our clients and our team culture. We are so lucky to have her and look forward to an amazing future with Claire's leadership."

ARLINGTON, Texas - Decision Analyst^®, a global marketing research and analytical consulting firm, has launched a new company to help firms better analyze the consumer comments they receive from a widening network of communication sources.

Called Nuance, the company is based near Decision Analyst's offices in Arlington, Texas. Serving as president is Lisa Hazen, and Ranga Pujari is executive vice president. Both are veteran marketing research practitioners and analysts.

Nuance works with marketing research firms and corporate clients to code patterns and trends in the data received from surveys, customer relationship management (CRM) systems, interactive voice response (IVR) systems, social media, and other types of feedback systems.

"Given the myriad ways consumers can communicate today, the amount of feedback a company receives can be overwhelming," said Jerry W. Thomas, president and chief executive of Decision Analyst. "Most of this textual data is never fully analyzed or understood. By means of verbatim coding, multilingual coding, and text analytics, Nuance researchers can categorize and organize consumer feedback in a way that reveals patterns, which then allows more efficient marketing initiatives."

The in-house staff at Nuance includes researchers who provide in-language coding in all the world's major languages, eliminating the need for translation prior to coding. Established partnerships provide coding support for additional languages.

"It's interesting to see how technology has changed the market research industry in terms of how research is conducted, the content and data that is collected, and the need to deliver results faster," Hazen said. "Nuance looks forward to providing clients with coding solutions to meet their needs in the changing landscape of this industry."

About Decision Analyst

Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For more than three decades the firm has delivered competitive advantage to clients throughout the world in the consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.